The challenge of effective speaking
Thomson/Wadsworth, 2003 - Business & Economics - 374 pages
Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.
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Part Two Principles
Determining a Speech Goal That Meets Audience Needs 52
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Action Step Activities annual fee appropriate argument attitude audi audience adaptation audience members audience to understand audience's behavior believe capital punishment Challenge of Effective chapter checklist College Edition exercises complete sentences conclusion consider create credibility criteria develop diamond is real discussion Effective Listening Effective Speaking CD-ROM effective speech ethical evaluate example ideas identify important InfoTrac College Edition instance interest rate interview introduction key terms lacrosse language listeners look main points major material meaning note cards organization outline percent persuasive speech phrase practice present problem public speaking apprehension reasons Rohypnol Roquefort cheese section transitions skills sources speaker specific audience specific goal Speech Builder Express speech goal speech plan Speech Preparation Activity statistics suitable credit card sure systematic desensitization tablature talk thesis statement topic visual aids vocal want the audience words write