Football Goes East: Business, Culture and the People's Game in East Asia

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Taylor & Francis, Sep 23, 2004 - History - 288 pages
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Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

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About the author (2004)

John Horne is Senior Lecturer in the Sociology of Sport and Leisure at the University of Edinburgh. He has published many articles and book chapters on sport, leisure and popular culture and is the author of "Sport in Consumer Culture" (2006) and co-author of "Understanding Sport" (1999, with Alan Tomlinson and Garry Whannel). He is the co-editor of "Sport, Leisure and Social Relations" (1987, "Sociological Review Monograph No. 33," with David Jary and Alan Tomlinson), "Japan, Korea and the 2002 World Cup" (2002, with Wolfram Manzenreiter) and "Football Goes East: Business, Culture and the People's Game in China, Japan and Korea" (2004, with Wolfram Manzenreiter). He has also edited two Leisure Studies Association publications: "Leisure Cultures, Consumption and Commodification" (2001) and "Masculinities: Leisure Cultures, Identities and Consumption" (2000, with Scott Fleming).

Wolfram Manzenreiter is Assistant Professor at the Institute of East Asian Studies, Vienna University, where he lectures on modern Japanese society. His major research interests are concerned with the social and economic implications of sport and popular culture in contemporary Japan. He is author of several books and articles on popular culture, leisure and sport in Japan. Currently he is working on a new book entitled "Sport and Nation in Japan," In addition to the co-edited volumes with John Horne, "Football Goes East" (2004) and Japan," Korea and the 2002 World Cup" (2002), his recent works include the monographs "The Social Construction of Japanese Mountaineering" (2000), and "Pachinko Monogatari: Japan's Gambling Industry "(1998), both published in German.

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