Graphic Design Basics

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Cengage Learning, Feb 9, 2006 - Art - 264 pages
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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice is rarely found in other Graphic Design texts.
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Contents

Applying the Art of Design
Graphic Design History
Perception
Toward a Dynamic Balance
Good Gestalt
Using Text Type
Layout
The Dynamics of Color
Illustration and Photography in Design
Advertising Design
Production The Tools and Process
Web Design
Glossary
Bibliography
Index
Copyright

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About the author (2006)

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).

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