Graphic Design Basics
GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice is rarely found in other Graphic Design texts.
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2007 Thomson Learning 20th century advertising art director art nouveau artist artwork available due balance Basics Copyright 2007 Bauhaus bitmapped Chapter client CMYK communication computer graphics contrast Copyright 2007 Thomson copyright restrictions Courtesy created creative Design Basics Copyright Design Copyright 2007 developed dots due to copyright dynamic electronic elements Figure file format font gestalt Graphic Design Basics grid halftone Herb Lubalin Image not available important International Typographic Style Internet layout design letterforms line length look magazine ment Modern Art Museum of Modern Paul Rand Paula Scher photograph Photoshop pixels portfolio poster printed printer process color programs raster resizing rhythm Rights Reserved scanned serif shapes shows space structure style symbol symmetrical text type texture thumbnails tion trademark type and image typefaces typestyle typography vector graphics visual x-height York York/Art Resource