The End of Fundraising: Raise More Money by Selling Your Impact (Google eBook)

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John Wiley & Sons, Feb 2, 2011 - Business & Economics - 240 pages
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Why does it cost nonprofits on average $20 to raise $100, while itcosts companies only $4?

Simply put: Nonprofits have no leverage. No one has to make adonation. And since most donors have no direct stake in theorganizations they support, they make donations out of the goodnessof their hearts. If donors feel like writing a check, they will. Ifthey don't, they won't.

The End of Fundraising turns fundraising on its head, teachingnonprofits how to stop begging for charity and start sellingimpact.

For the first time, nonprofits have economic power. We live in anew era where consumers, businesses, investors, employees, andservice providers attach real economic value to social outcomes. Anera where yesterday's "feel good" issues—education, theenvironment, health care, the arts, and animal rights—nowhave direct economic consequences and opportunities. Nonprofits nowhave leverage. To use this leverage, nonprofits must learn how to"sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world'sleading nonprofits, foundations, and corporations, Jason Saulreveals the formula for how nonprofits transcend the paradigm ofcharitable fundraising and reach true financial sustainability.Specifically, this groundbreaking book offers nonprofitprofessionals a guide to

  • Understand the role of social change in our economy
  • Capture and communicate impact in simple, compellingterms
  • Identify the new market stakeholders that value nonprofitoutcomes
  • Create powerful value propositions to increase leverage
  • Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectivelyframe, market, and sell a nonprofit organization's impact, andcontains step-by-step guidance for creating dynamic newopportunities with a variety of funders.


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The End of Fundraising as We Know
Capturing Your Impact
Creating a Product Called Impact
Marketing Your Impact
NewMarket Stakeholders Service Providers
How to Increase Your Value

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About the author (2011)

Jason Saul is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by Bloomberg Businessweek as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits.

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