Subliminal: How Your Unconscious Mind Rules Your Behavior
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.
Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
From the Hardcover edition.
What people are saying - Write a review
Review: Subliminal: How Your Unconscious Mind Rules Your BehaviorUser Review - Talal - Goodreads
Even when I write this review, this book makes me wonder: are the reasons I think I like this book the real reasons? Is it really the easy-to-read writing style? Or the author's humour? Or the ... Read full review
Review: Subliminal: How Your Unconscious Mind Rules Your BehaviorUser Review - Adam Zabell - Goodreads
TL;DR - your brain was built for surviving and not for thinking. Neat book which gives a little history lesson and a lot of science about how the mind works. Absolutely catered to my doctoral training ... Read full review
THE TWOTERED BRAIN
what it means when you dont call your mother
how you can see something without knowing
why we sometimes remember what never happened
Sorting People and Things