Subliminal: How Your Unconscious Mind Rules Your Behavior

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Random House LLC, 2012 - Psychology - 260 pages
38 Reviews
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.


From the Hardcover edition.
  

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Review: Subliminal: How Your Unconscious Mind Rules Your Behavior

User Review  - Talal - Goodreads

Even when I write this review, this book makes me wonder: are the reasons I think I like this book the real reasons? Is it really the easy-to-read writing style? Or the author's humour? Or the ... Read full review

Review: Subliminal: How Your Unconscious Mind Rules Your Behavior

User Review  - Adam Zabell - Goodreads

TL;DR - your brain was built for surviving and not for thinking. Neat book which gives a little history lesson and a lot of science about how the mind works. Absolutely catered to my doctoral training ... Read full review

Contents

Prologue
4
THE TWOTERED BRAIN
11
what it means when you dont call your mother
30
how you can see something without knowing
52
why we sometimes remember what never happened
79
Reading People
107
Sorting People and Things
145
InGroups and OutGroups
161
Feelings
176
Self
196
Acknowledgments
221
Index 249
248
Copyright

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About the author (2012)

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman's Rainbow and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
 
www.its.caltech.edu/~len

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