Typography and Graphic Design: From Antiquity to the Present, Volume 10This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals. |
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Page 278
... Swiss graphic artists , from Eugène Grasset to Jean Widmer , had chosen to work in Paris temporarily or permanently . Similarly , numerous Swiss poster artists passed through Paris either to study or to pursue their careers and extend ...
... Swiss graphic artists , from Eugène Grasset to Jean Widmer , had chosen to work in Paris temporarily or permanently . Similarly , numerous Swiss poster artists passed through Paris either to study or to pursue their careers and extend ...
Page 328
... Swiss educational influence spread outside the country itself , for Max Bill was co - founder in 1950 of the Hochschule für Gestaltung ( College of Design ) in Ulm , Germany , and served as its first rector from 1951 to 1957. Hofmann ...
... Swiss educational influence spread outside the country itself , for Max Bill was co - founder in 1950 of the Hochschule für Gestaltung ( College of Design ) in Ulm , Germany , and served as its first rector from 1951 to 1957. Hofmann ...
Page 331
... Swiss typography . In 1959 , he co - founded the Gerstner & Kutter agency with Markus Kutter ( later redubbed Gerstner , Gredinger & Kutter ) , specializing in graphic design and advertising . Gerstner's work challenged the ( typo ) ...
... Swiss typography . In 1959 , he co - founded the Gerstner & Kutter agency with Markus Kutter ( later redubbed Gerstner , Gredinger & Kutter ) , specializing in graphic design and advertising . Gerstner's work challenged the ( typo ) ...
Contents
JERS | 18 |
graphic design as cottage industry | 26 |
paper printing and composition | 34 |
Copyright | |
15 other sections not shown
Common terms and phrases
active advertising aesthetic alphabet already American applied arts architecture Art Nouveau Arts and Crafts avant-garde Bauhaus became Berlin blackletter Britain career Carlu Cassandre color composition Constructivism Constructivist creation creative culture Dada decades decorative Didot Doesburg El Lissitzky engraving Europe European exhibition expression figures forms foundry France French Futurist geometric Germany Gothic graphic artists graphic arts graphic design Gutenberg Herbert Bayer illustrated imagery impact industrial initially Italy Jan Tschichold Jean John Heartfield Kurt Schwitters László Moholy-Nagy letterforms letters Lissitzky lithograph London Loupot Lucian Bernhard magazine modern movement Nazi Netherlands nineteenth century oeuvre painting Paris period photography photomontage Piet Zwart poster artists practices printers printing production propaganda published quoted reproduced role Roman script serif space Stijl style Sutnar Swiss Switzerland technique Theo Van Doesburg twentieth century type design typography typography and graphic United visual communication Wiener Werkstätte World writing