As Heard on TV: Popular Music in Advertising

Front Cover
Ashgate Publishing, Ltd., 2010 - Music - 168 pages
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The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age.
  

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User Review  - rivkat - LibraryThing

A nice look at the complexities of using existing music in ads, both for the artists (often struggling for recognition or a good revenue stream but trying to preserve authenticity, which means ... Read full review

Contents

The Role of Authorship in Music Licensing
23
Music Placement
41
Advertisings Control over Meaning
97
Negotiating the Future of Popular Music in Advertising
121
Appendix
141
Copyright

Common terms and phrases

Bibliographic information