Internal Marketing: Directions for Management
Barbara Lewis, Richard Varey
Taylor & Francis, Jan 22, 2002 - Business & Economics - 336 pages
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.