Nudge: Improving Decisions about Health, Wealth and Happiness
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
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Review: Nudge: Improving Decisions About Health, Wealth, and HappinessUser Review - Anil Swarup - Goodreads
An interesting book in the same genre as Freakonomics but goes beyond just analysing behaviour related data. It demonstrates that behaviour itself can be influenced through appropriate "nudges". Even ... Read full review
Review: Nudge: Improving Decisions About Health, Wealth, and HappinessUser Review - Richard - Goodreads
Very nice behavioural economics which can be used for public policy. Definitely recommend for anyone interested in either of the two fields. Read full review