Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
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A Generational View of Aging
Of Statistics Demographics and History
The Unpatriotic SelfAbsorbed Image
Challenging Negative Images of Aging
Toward a Higher Marketing Consciousness
A Theory of Bipolar Metavalues
Monologue versus Dialogue
Living Creatively in the Later Years
Discovering the Anthems of Boomer Aging
ED and Getting to the Point
Products that Empower
Experimentation for Life
Its about Time
Icons and Images
On Booming Competition
Living Younger Rather than Older
Mitigating the Signs of Aging
Industries Targeting Baby Boomers
Experiences over Possessions
Control versus Compromise
Institutions and Government
Business and the Fairness Principle
Of Communal Instincts and Community
Social Causes and Volunteerism
Seeking Truth Though Simple Ideas
Relevance and Legacies
Its Only Rock n Roll
Case Study Rock n Roll Comes to a Conservative Art Museum
Racial and Cultural Barriers
The Medium Is the Message
Childhood over Adolescent Nostalgia
Muhammad Ali From Paladin to Pariah to Pitchman
Anger over Fear
Seeking Spiritual Answers
Six Forces Destroying Retirement for Boomers
LOHAS Genesis of a New Market Segment
How the Mature Mind Meets Messages
A Primer Crafting Marketing Copy to Win Boomers as Customers
So You Want a Revolution? Target Boomers on the Internet
Boomer Brass Tacks Some Cohort Marketing Highlights
Baby Boomers at Midlife
Becoming Digital A Boomers Trip
Baby Boomers 2028
How to Create Organize and Manage a Great Boomer Promotion
About the Author
Marketing to Leading-Edge Baby Boomers - New Edition
Marketing to Leading-Edge Baby Boomers presents tested marketing strategies and tactics about how to win Baby Boomers as customers.
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Americans born between 1946 and 1955 are ready to shatter traditional assumptions about early retirement. Their journey into the Golden Years will be ...
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“Marketing to Leading-Edge Baby Boomers”. Yuppies. The “Me” Generation. Baby. Boomers. These are just a few of the. labels given to people born during the ...
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Boomers: Leading-Edge vs. Trailing-Edge Boomers
I am a marketing consultant and author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions." I present workshops and ...
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CMO: The Resource for Marketing Executives
SOURCE: Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions (Paramount Market Publishing, January 2005) ...
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