Nudge: Improving Decisions about Health, Wealth, and Happiness

Front Cover
Penguin, 2009 - Business & Economics - 312 pages
618 Reviews
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
More than 750,000 copies sold
New York Times bestseller
An Economist Best Book of the Year
Financial Times Best Book of the Year

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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Enjoyable read and well researched with rich anecdotes. - Goodreads
found it difficult to read. - Goodreads
Fascinating insights into human thought and behaviour! - Goodreads
I found myself frustrated by the circuitous writing. - Goodreads
Nicely researched book on decision architecture. - Goodreads
Lots of great tips and examples. - Goodreads

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Ian Pindar - Goodreads

This book took me 5 years to read! Yes, five years! When I was working a mad full time job and there was no one in the house to receive deliveries during the week, it always befell me to go the Post ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - David Jacka - Goodreads

The book spends a lot of time selling the idea of libertarian paternalism - giving people free choices but presenting and designing the choices such that they are "nudged" toward making choices that ... Read full review

About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of ChicagoÂ's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

Bibliographic information