Nudge: Improving Decisions about Health, Wealth, and Happiness

Front Cover
Penguin, 2009 - Business & Economics - 312 pages
438 Reviews
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
More than 750,000 copies sold
New York Times bestseller
An Economist Best Book of the Year
Financial Times Best Book of the Year

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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Enjoyable read and well researched with rich anecdotes. - Goodreads
found it difficult to read. - Goodreads
Fascinating insights into human thought and behaviour! - Goodreads
Nicely researched book on decision architecture. - Goodreads
I found myself frustrated by the circuitous writing. - Goodreads
Lots of great tips and examples. - Goodreads

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Richard - Goodreads

Very nice behavioural economics which can be used for public policy. Definitely recommend for anyone interested in either of the two fields. Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Anil Swarup - Goodreads

An interesting book in the same genre as Freakonomics but goes beyond just analysing behaviour related data. It demonstrates that behaviour itself can be influenced through appropriate "nudges". Even ... Read full review

About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of ChicagoÂ's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

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