The Big Book of Small Business (Google eBook)

Front Cover
Harper Collins, Oct 13, 2009 - Business & Economics - 448 pages
2 Reviews

Your shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar?

Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.

In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:

  • Starting, funding, and getting your new business off the ground
  • Crafting a mission and growing a corporate culture that works
  • Hiring the best people and maximizing their potential
  • Communicating and negotiating with your employees, customers, and suppliers
  • Creating processes for continuous innovation and growth
  • Protecting your business from unforeseen dangers
  • Planning for growth
  • And much more . . .

As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.

  

What people are saying - Write a review

Review: The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants

User Review  - Katie - Goodreads

This book has feels like a textbook in your hands and by the time you are done reading it, the book becomes one. I bought this book several years ago and constantly skim it for advice. I have read it twice and also pick up something new each time. Highly recommended! Read full review

Review: The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants

User Review  - Melissa - Goodreads

Answers a few questions about owning small business, but mostly talks in 'business' language, of which I know nothing about. Read full review

Contents

Analyzing the Data to Determine Your Niche
10
Raising Capital Without Relinquishing Control
18
Protecting Your Business Interests
30
from Outside Advisers
43
Composing Your Vision Statement
62
The Four Pillars of Ethical Leadership
71
PART III
79
Stripping the Guesswork Out of Hiring
86
Continuous Systems Improvement
170
Writing and Speaking Effectively
179
Soliciting Employee Ideas
188
Soliciting Frank Feedback
200
Kindness and Empathy Wins Hearts and Minds
211
Turning the Review into a Coaching Session
217
Freeing
225
Putting the Success in Succession
243

The Dos and Donts of Employment Law
95
Welcoming New Hires
102
Seeding an Enlightened Environment
107
Developing Team Spirit
109
The Twentyone Laws of Cultural Leadership
112
Putting People First Produces Higher Profits
125
Shifting Focus from Paperwork to Partnership
129
Loosening Up Keeps Grumbling Down
132
Nurturing Healthy and Productive Employees
136
The Rules of Engagement
139
PART V
147
Drawing Up Tomorrows Road Map
151
Ensuring Its Done Right
159
Helping Individuals and Groups Solve Problems
161
How to Run Tight Productive Meetings
165
Pitfalls of Unethical Behavior
258
Embracing Enlightened Efficiency
272
Feel Better Work Smarter Live Longer
286
Strengthening Every Link
299
Increasing Brand Equity
313
Increasing Market Share
334
Making Your Guests Feel at Home
347
Beyond Bean Counting
356
Coping with Catastrophes
387
Dealing with Brutal Bankers
393
Growing Pains Stepping It Up from Small
401
Acknowledgments
407
About the Authors
421
Copyright

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About the author (2009)

Bestselling author Tom Gegax has been an executive at one of the world’s largest corporations; a start-up entrepreneur; a CEO leading 1,600 employees; a business consultant; and a member of numerous boards. By the time Tom sold Tires Plus to a multinational firm in 2000, it had mushroomed from a sketch on a restaurant napkin to a Midwest market leader with 150 locations. Today, he helps growing companies raise profits and reduce stress through fast and affordable business management coaching.

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