No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Google eBook)

Front Cover
Que Publishing, Aug 11, 2011 - Business & Economics - 272 pages
13 Reviews

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

  • Detailed techniques for increasing sales, profits, market share, and efficiency
  • Specific solutions for brand-building, customer service, R&D, and reputation management
  • Facts, statistics, real-world case studies, and rock-solid metrics

Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

 

Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales.

 

“Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

 

Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable.

 

Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.

 

One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

  

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Review: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

User Review  - Peter LeBaux Lemeššanyi - Goodreads

Main advantage of this book? Easy to read. No BS? Well, there is some bs there, but hey - social media are changing every day. All and all, this books is a fair introduction to social, but it is certainly not going to make you an expert. Read full review

Review: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

User Review  - Bojan Tunguz - Goodreads

The BS in the title of this book seems to be referring to the notion that social media is somehow an end in itself, a worthy goal and pursuit that any organization should engage in in its own right ... Read full review

Contents

About the Authors
Dedication
Acknowledgments
We Want to Hear from You
Reader Services
Change or Die?
Social Media Is for Hippies Social Media Marketing Is for Business
1 Ignore the Hype Believe the Facts
Social Media Marketing Protects Your Reputation
Social Media Marketing and Public Relations
Social Media Marketing Builds Community
Social Media Marketing Drives Customer Service
Social Media Marketing Drives Research and Development
Social Media Marketing Drives Sales
Get Off Your Ass Would Ya
12 Remedy Your Fears with Sound Policy

2 Its Not Them Its You
3 Your Competition May Have Already Kicked Your Ass
There Is No Damn Secret
How Social Media Marketing Really Works
Social Media Marketing Aids in Branding and Awareness
13 Assign Responsibility and Be Accountable
14 This Is NOT a Sandbox Its a Business
15 Being Social
Index
Copyright

Common terms and phrases

About the author (2011)

Jason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community. He works with corporate clients, developing and managing their social media and PR strategies. He is a highly sought-after speaker, traveling around the country to speak to various trade associations, conferences, and corporate groups.

 

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations. Erik has been blogging since 1997, and he speaks widely on social media topics for personal branding, business, crisis communication, and citizen journalism. He is also a newspaper columnist and award-winning playwright.

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