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4-H Club ability Ameri American basic BIG BUSINESS Brazil BUSINESS AND HUMAN businessmen buyers capital Caracas cerned citizens colleges Colombia competitive concerned consumer cost created cruiting Cuba customers distribution earnings economic economic system effort employes equipment executive expect experience facilities fact farm freedom functional fund Havana human values important improvement individual industry initiative institutions interest investment job rotation large corporation Latin America Latin nations long-term manufacturing ment merchandise Mexico Mexico City million operations opportunity organization percale personnel policies Peru political porate position potential practice problems production profit profit-and-loss recognized relationship require responsibility result retail retained earnings retirement selling skill small businesses smaller social society South America staff standards stockholders store managers success sumers suppliers taxes tion tive United Venezuela vidual workers