Talking Straight

Front Cover
Bantam, 1989 - Biography & Autobiography - 337 pages
8 Reviews
Forthright, direct, and candid as ever, Lee Iacocca proposes fresh answers to today's tough problems. With straight-shooting opinions about the most pressing concerns, Iacocca offers practical scenarios for solving our nation's economic dilemma.

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More interesting than some other books, but nevertheless pretty mediocre and banal, though my opinion of Iacocca went up a little after reading this.

Review: Talking Straight

User Review  - Aditi - Goodreads

Absolutely hated this book. Iacocca is self absorbed , I do not know why he chooses to give so much economic and political advice. Read this books only when I had absolutely nothing else to read. The only bits I found bearable were where he talked about his wife and daughters. Read full review

Contents

HEART AND HEARTH
19
My Kids
21
Growing Older
37
Copyright

19 other sections not shown

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About the author (1989)

Lee Iacocca was born Lido Anthony Iacocca in 1924 in Allentown, Pennsylvania. he attended Lehigh University as well as Princeton, receiving degrees in industrial engineering and mechanical engineering. In 1946, Iacocca got a job working for Ford Motor Company as an engineering trainee. He switched to sales and in 1953, had worked his way up to assistant sales manager of the Philadelphia district. Three years later he was named sales manager in Washington D. C., and by 1960 he had succeeded Robert S. McNamara as Vice President and General Manager. In 1964, Iacocca developed the Ford Mustang, which was wildly popular, and later introduced the Mercury Cougar and the Lincoln Mark III. Finally in 1970, Iacocca reached the top and was crowned President of Ford. Eight years later he was fired due to the tense relationship between him and Henry Ford II, and was quickly snatched up as President and Chief Executive Officer at Chrysler Corporation. Chrysler was a failing industry at this point, much in debt, but Iacocca managed to turn the company around, cutting costs, getting federal assistance, introducing new cars that sold amazingly well, such as the K-car, and repaying all of the loans in five years. In 1984, Chrysler introduced Iacocca's Chrysler Minivan, which became one of the best selling vehicles in North America. Iacocca retired in 1992 but remained the head of Chrysler's executive committee. He has written two best selling books, "Iacocca: An Autobiography" in 1984, and "Talking Straight" in 1988.

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