Web 2.0 and beyond: understanding the new online business models, trends, and technologies

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Praeger, 2009 - Business & Economics - 172 pages
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"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.

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Review: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

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I was able to apply these ideas to my research dealing specifically with libraries. Read full review

Contents

Power to the People
1
Pull Media Not Push
21
The Network Is the Computer
33
Copyright

7 other sections not shown

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About the author (2009)

TOM FUNK has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named to Internet Retailer's "Best of the Web" Top 50. Funk is currently VP of Client Services for Timberline Interactive, a Web development and online marketing consultancy.

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