Nudge: Improving Decisions About Health, Wealth and Happiness

Front Cover
Penguin Group (Australia), 2009 - Psychology - 305 pages
804 Reviews
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

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Interesting premise. - Goodreads
Another book about research, minus the pain. - Goodreads
Fascinating insights into human thought and behaviour! - Goodreads
found it difficult to read. - Goodreads
This is great non-fiction writing. - Goodreads
Good intro to choice architecture. - Goodreads

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Kd0imh - Goodreads

Nudge by Richard H. Thaler and Cass B. Sunstein. This was one of The Economist magazine's Books of the Year in 2008. Thaler and Sunstein are behavioral economists who show several examples of how ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Vincent Russo - Goodreads

This book started off with a human behavioral psychology flavor, citing a number of the well-known studies in this field. While these grace just about every book loosely based on psychology, the rest ... Read full review

About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

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