The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success (Google eBook)

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Grand Central Publishing, Dec 14, 2008 - Self-Help - 304 pages
12 Reviews
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
  

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Review: The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success

User Review  - Catherine Read - Goodreads

As the title suggests, this is a twist on "The Golden Rule" which we all remember from elementary school as being: "Do unto others as you would have them do unto you." Only that's a bit misguided ... Read full review

Review: The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success

User Review  - Kina - Goodreads

Platinum rule got my attention, it started out recognizing four basic rules. This book is good for big corporate businesses. It's helped to understand some individuals at work. Read full review

Contents

HAS THE GOLDEN RULE LOST ITS GLITTER?
GETTING TO KNOW THE FOUR BASIC STYLES
HOW TO TELL WHERE YOU FIT
THE KEY TO GETTING A QUICK HANDLE ON ANYBODY
HOW To READ THE MIXED STYLES
COPING PRODUCTIVELY WITH THE OTHER STYLES
HOW TO ADAPT TO ANYONE AND RETAIN YOUR OWN IDENTITY
USING INDIVIDUAL DIFFERENCES TO BRING OUT THE BEST IN GROUPS
CREATING A HIGHPERFORMANCE LEADERSHIP STYLE
HOW TO SELL BY STYLE
PROVIDING SERVICE WITH STYLE
CHANGING THE REST OF YOUR LIFE BY CREATING POSITIVE RELATIONSHIPS
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About the author (2008)

Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".

O'Connor is regarded as a master of behavioral research in human motivation, interaction, and performance.

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