NBC: America's Network

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Michele Hilmes, Michael Lowell Henry
University of California Press, 2007 - Performing Arts - 362 pages
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"NBC: America's Network makes a significant contribution to our understanding of American broadcasting. Hilmes makes a convincing case for the appropriateness of an examination of a single firm, NBC, to illuminate the major themes and events of American broadcast history. In addition, she adeptly synthesizes a strong set of individually-authored chapters on specific historical periods, controversies, and program genres into a coherent whole. The writing is concise and lively and the breadth and depth of the material makes this a exceptional work."--William Boddy, author of New Media and Popular Imagination

"NBC: America's Network is an outstanding book about one network across US television history. Hilmes is an excellent editor who brings broad insights about the television industry to bear on this volume. The individual essays present different approaches and methods, and together provide an integrated history of NBC with analysis that respects the medium and the people that worked in it."--Mary Beth Haralovich, co-editor of Television, History, and American Culture: Feminist Critical Essays.

"Filled with highly readable essays by the top scholars in the field, NBC: America's Network explores key, often watershed moments in the network's history to illuminate the central role broadcasting has played in constituting public discourse about what is-and what is not-in the public interest. A welcome addition to the history of broadcasting, and essential reading for anyone interested in the transformative role of radio and TV in modern life."--Susan J. Douglas, author of Listening In: Radio and the American Imagination
  

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Contents

PART ONE Broadcasting Begins 191938
3
NBC and
25
Americas Town Meeting of the
44
NBCs Relationship
61
PART TWO Transitional Decades 193860
81
David Weinstein
98
PART THREE NBC and the Classic Network System 196085
171
NBC and Satire
192
The Relationship between
209
Elana Levine
224
Introduction to Part Four
259
NBCs Programming Strategies in an Age
291
Writing Broadcasting History as Cultural History
308
NBC Time Line
323
Notes on Contributors
343
Copyright

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About the author (2007)

Michele Hilmes is Professor of Media and Cultural Studies in the Department of Communication Arts and Director of the Wisconsin Center for Film and Theater Research at the University of Wisconsin-Madison. She is author of Only Connect: A Cultural History of Broadcasting in the United States and The Television History Book, among other books.

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