books.google.com - FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist...http://books.google.com/books/about/Yes_We_Did_An_inside_look_at_how_social.html?id=lqVFW1NZAIgC&utm_source=gb-gplus-shareYes We Did! An inside look at how social media built the Obama brand
