The persuasion handbook: developments in theory and practice

James Dillard, Michael Pfau

Sage Publications, 2002 - Philosophy - 874 pages

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

About the author

James Price Dillard is Liberal Arts Research Professor in Communication Arts & Sciences at The Pennsylvania State University. His research emphasizes theory and empirical analysis of the role of emotion in persuasion. He has received the John E. Hunter Award for Meta-Analysis and is a Fellow in the International Communication Association. His previous books include Seeking Compliance: The Production of Interpersonal Influence Messages and (with Michael Pfau) The Persuasion Handbook: Developments in Theory and Practice, 1st edition.

Bibliographic information

• Title: The persuasion handbook: developments in theory and practice
• Editors: James Dillard, Michael Pfau
• Contributors: James Dillard, Michael Pfau
• Edition: abridged
• Publisher: Sage Publications, 2002
• ISBN: 0761920064, 9780761920069
• Length: 874 pages
• Subjects: Philosophy / Criticism