Competitive Strategies in Thai Cellular Telephone MarketAnalyzing the competition between AIS and TAC, which use pricing strategy and non-prcing strategies for competing each other. |
Contents
INDUSTRY BACKGROUND | 7 |
COMPETITIVE STRATEGIES | 20 |
LIBERALIZATION | 59 |
3 other sections not shown
Common terms and phrases
50 stang accumulation was prohibited Advance Info Service airtime at given AIS and TAC analogue area services auxilliary services charged baht a month baht per minute brands from cellular budget line bundling Buying a cellular900 Buying a handset Buying a WP1800digital calls to Malaysia cellular telephone handset cellular telephone market cellular telephone operators cellular telephone service cellular900 or digital Cellular900/GSM charged airtime charged for airtime digital GSM handset Division Multiple Access exemption for monthly exemption for registration fee and international free airtime free of charged given range handset got free high-demand user indifference curve international calls launched low-demand user million Baht Minutes of airtime monthly fee Motorola Nash equilibrium network externalities Nokia paid for actual paid only 100 pricing strategy privilege of airtime radio base station rate of airtime registration fee 4,000 revenue sharing special rate stang per minute Table Thai cellular telephone Thailand CAT TOT and CAT WorldPhone800 WP1800digital handset