Web Design: Introductory Concepts and Techniques
This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Third Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts presented easy to understand.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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The Environment and the Tools
Web Publishing Fundamentals
Planning a Successful Web Site Part 1
Planning a Successful Web Site Part 2
Typography and Images
Multimedia and Interactivity Elements
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2009 Cengage Learning Adobe Flash affiliate program alignment animated GIFs audience’s audio blog browser Cascading Style Sheets client color scheme Copyright 2009 Cengage create Defines Design Chapter design plan dial-up Discuss display domain name e-commerce ensure example external style sheet Flash movies font frame graphic guidelines identify illustrates image editing software image map JPEG key terms keywords knowledge of chapter layout tables liquid layout live chat multimedia elements online advertising Online Companion opt-in e-mail advertising page’s pixels promote publishing retirement planning Rights Reserved search engine search tool serif server site’s pages site’s purpose site’s structure smartphone Source links Specifies streaming media style rule Tags and Attributes technologies test your knowledge text links types underlying pages usability usability testing visitors visual consistency visual identity Web analytics Web page Web-based WYSIWYG WYSIWYG editors