Management Information Systems: Managing the Digital Firm

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Pearson/Prentice Hall, 2006 - Business & Economics - 641 pages
10 Reviews
It's not business as usual anymore... that's why you need this seventh edition. Businesses can no longer survive without becoming digital. The Laudon's is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully. You'll find, along with MIS foundation concepts, up-to-the-minute coverage of digital firms, e-commerce, the wireless web, enterprise systems, customer relationship management, and many more. Includes free office XP training CD and interactive text on CD. Selected as a suggested resource for CAQ(R) Information Technology Systems exam preparation.

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Review: Management Information Systems: Managing the Digital Firm

User Review  - Murshidul - Goodreads

Got very good basic ideas about the importance of Management Information Systems in a business environment Read full review

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User Review  - Rocky Maroan - Goodreads

Great Read full review

Contents

Chapter
2
PART
4
Chapter
8
Copyright

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About the author (2006)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

Laudon is a management consultant in the information systems area. She received her B.A. from Barnard College, her M.A. from Harvard University, and her Ph.D. from Columbia University. She and her husband, Kenneth, have two daughters, Erica & Elizabeth.

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