Management Information Systems: Managing the Digital Firm

Front Cover
Pearson/Prentice Hall, 2006 - Business & Economics - 641 pages
It's not business as usual anymore... that's why you need this seventh edition. Businesses can no longer survive without becoming digital. The Laudon's is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully. You'll find, along with MIS foundation concepts, up-to-the-minute coverage of digital firms, e-commerce, the wireless web, enterprise systems, customer relationship management, and many more. Includes free office XP training CD and interactive text on CD. Selected as a suggested resource for CAQ(R) Information Technology Systems exam preparation.

From inside the book

Contents

Chapter
2
Chapter
5
Chapter
11
Copyright

47 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information