Management Information Systems: Managing the Digital Firm
It's not business as usual anymore... that's why you need this seventh edition. Businesses can no longer survive without becoming digital. The Laudon's is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully. You'll find, along with MIS foundation concepts, up-to-the-minute coverage of digital firms, e-commerce, the wireless web, enterprise systems, customer relationship management, and many more. Includes free office XP training CD and interactive text on CD. Selected as a suggested resource for CAQ(R) Information Technology Systems exam preparation.
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analysis analyze application software benefits Blue Rhino business processes Cemex challenges Chapter client communication corporate costs create customer relationship management data warehouse database decision delivery describe detail digital firm Dirt Bikes e-commerce e-mail electronic commerce employees enables enterprise applications enterprise systems environment example extranets FedEx Figure firm's functions global hardware human resources identify implementation industry information systems information technology infrastructure integration internal intranets inventory investment Linux local area networks locations manufacturing and production ment million operating organization organizational outsourcing package percent performance planning platform problems products and services programs purchase reports RFID sales and marketing server solutions specific standards strategy suppliers supply chain management telecommunications tems tion tomers track transactions United users vendors Wal-Mart Wi-Fi wireless