Written Communication Across Cultures: A Sociocognitive Perspective on Business GenresWinner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations. |
Contents
CHAPTER | 6 |
Communication across cultures | 9 |
CHAPTER 3 | 25 |
The Chinese genre approach | 45 |
Modern Chinese genre study | 51 |
Proposing the model for crosscultural genre study | 57 |
CHAPTER 5 | 72 |
Comparing texts of sales letters | 78 |
Conclusion | 98 |
Comparing English and Chinese sales invitations | 101 |
CHAPTER 7 | 123 |
CHAPTER 8 | 154 |
CHAPTER 9 | 177 |
189 | |
Appendix | 203 |
The most effective English and Chinese sales letters | 92 |
Other editions - View all
Written Communication across Cultures: A sociocognitive perspective on ... Yunxia Zhu Limited preview - 2005 |
Common terms and phrases
Berkenkotter Bhatia business faxes business genres business writing Chapter Chen China Chinese business Chinese faxes Chinese genres Chinese letters Chinese managers Chinese sales invitations Chinese sales letters communicative purposes concept contrastive rhetoric corpus cultures detailed dimensions discourse community discussed emotional approach English and Chinese English faxes English letters English sales invitations English sales letters example Expo further genre comparison genre knowledge genre mixing genre study genre writing gongwen greetings guanxi high context cultures indicate interaction intercultural intercultural competence interpersonal interpersonal relationships interviews knowledge structures linguistic Liu Xie logos moves NZ and Chinese NZ managers offer official letters organisational pathos perspective persuasive orientations politeness professional genres qing for emotional reader reader-writer relationships reference relationship building relevant rhetorical structure salutations Scollon seen similar situated cognition social sociocognitive sociocultural contexts specific speech acts strategies stress Swales types of intertextuality understanding views Zealand
Popular passages
Page 189 - Adams, MJ, & Collins, A. (1979). A schema-theoretic view of reading. In RO Freedle (Ed.), New directions in discourse processing (pp.
Page 191 - ... 2000. The impact of guanxi on export performance: A study of New Zealand firms exporting to China. Journal of Global Marketing, 14(1-2): 129-149. Chadwick, James. 1997. Navigating through China's new advertising law: The role of marketing research. International Journal of Advertising, 16: 284-294. Chen, M. 1995. Asian management system: Chinese, Japanese and Korean styles of doing business. London: Routledge. Cheng, Hong. 1994. Reflections on cultural values: A content analysis of Chinese magazine...
Page 191 - In YY Kim & WB Gudykunst (Eds.), International and intercultural communication annual: Vol.
Page 189 - References Abelen, E., Redeker, G., & Thompson, SA (1993). The rhetorical structure of US American and Dutch fund-raising letters.
Page 191 - Connor, U. & Lauer, J. (1985). Understanding persuasive essay writing: Linguistic/rhetorical approach. Text, 5, 309-326.