Marketing for Health Services: A Framework for Communications, Evaluation and Total Quality ManagementIntroduces the principles of marketing in the NHS, explaining the differences and similarities between the NHS and orthodox commercial marketing. The book explains how accreditation, clinical audit, communications and health promotions are co-ordinated through marketing activity |
Contents
What is marketing? | 16 |
Can marketing apply to NHS health care? | 31 |
Marketing NHS health care objective setting | 43 |
Copyright | |
4 other sections not shown
Other editions - View all
Marketing for Health Services: A Framework for Communications, Evaluation ... Rod Sheaff No preview available - 1991 |
Common terms and phrases
advertising adverts analysis aspects of service British Airways business plan buyers Chapter clinical audit clinicians commercial marketing communications competitors consumer cost data collection methods decide decisions demand directly-managed DMUS ethical evaluation external firm firm's function groups Health Authority health behaviours health care health policy health promotion health services hospital iatrogenesis implementation informal carers instance Kotler line management managerial market research data market share marketing activity marketing mix marketing plan marketing strategy Marks and Spencer medical audit necessary NHS internal market NHS managers NHS organization NHS services objectives organizational outcome indicators patients profit provider-led QALYs quality assurance quality chain quality circles questionnaires questions responses sample secondary care segmentation sellers semiotic service contract service design service specification social marketing standards Step target audiences target population Tesco tracking data tracking variables user-led users Vignette