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adults average 1 student challenge of literacy classroom instruction clue word commercially published CONTINUING CHALLENGE controlled vocabulary readers curriculum materials Dependency Upon Materials develop directly from learners discussion and debate Draw a circle Draw a line education industry educational purchasers EPIE Institute EPIE's evaluations Federal Foresman formula for controlling fourth graders fulfill their responsibility funds happened improve the instructional industry's judge juvenile books learned learner feedback learner verification materials that implement meeting the challenge MEETING THE CONTINUING needs of learners Paul Dederich phonics professional degree proposes that publishers Publisher's Weekly publishers and purchasers read the instructions reading materials reading programs reported research and training RESPONSIBILITY IN MEETING responsibility of publishers responsibility to educate Right to Read sales figures salesmen school purchasers sort of research symbiotic relationship teachers depend tend to numb textbooks things tional trade books types of instructional ultimate consumers youngsters