Words that work: it's not what you say, it's what people hear

Front Cover
Hyperion, 2007 - Business & Economics - 324 pages
83 Reviews
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

From inside the book

What people are saying - Write a review

User ratings

5 stars
14
4 stars
24
3 stars
24
2 stars
13
1 star
8

Good advice for those of us who communicate in writing. - Goodreads
Relevance is what makes market research so critical. - Goodreads
This is worht a read due to the authors writing skills. - Goodreads

Review: Words That Work: It's Not What You Say, It's What People Hear

User Review  - Derek - Goodreads

Should be titled, "How to Be an Elitist Manipulator." Very nearly absolute rubbish. Read full review

Review: Words That Work: It's Not What You Say, It's What People Hear

User Review  - Robert Manigold - Goodreads

A very good read that helps people communicate more succinctly and clearly. Read full review

Contents

The Ten Rules of Effective Language
1
Preventing Message Mistakes
34
Old Words New Meaning
49
Copyright

13 other sections not shown

Common terms and phrases

References to this book