The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Google eBook)

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Penguin, Sep 9, 2004 - Business & Economics - 240 pages
201 Reviews
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. 
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action? 
 
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
 
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
 
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

  

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This is a great intro to entrepreneurship. - Goodreads
A lot of good advice. - Goodreads
I like this guy's writing style. - Goodreads
Great reference for starting a company. - Goodreads
A compendium of Kawasaki's entrepreneurial wisdom. - Goodreads
Easy to read, fun and simple examples. - Goodreads

Review: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

User Review  - Jen - Goodreads

3.5 This isn't a page turner but it's filled with useful information. He's very blunt with his advice which is refreshing. I think it's a great start to learning more about entrepreneurship and how to go about the different aspects pertaining to it. Read full review

Review: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

User Review  - Joseph Raffetto - Goodreads

For anyone interested in their own startup, raising VC / Angel investment or writing a business plan. Kawasaki's engaging style and incredible experience lend credibility and reality to his insights ... Read full review

Contents

The Art of Starting
3
Articulation
27
The Art of Positioning
29
The Art of Pitching
44
The Art of Writing a Business Plan
66
Activation
77
The Art of Bootstrapping
79
The Art of Recruiting
100
The Art of Partnering
151
The Art of Branding
167
The Art of Rainmaking
192
Obligation
209
The Art of Being a Mensch
211
Afterword
217
Index
219
Copyright

The Art of Raising Capital
119

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About the author (2004)

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Bibliographic information