The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics

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Polipoint Press, Nov 1, 2010 - Political Science - 665 pages
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In 1934, voters hoping to turn the tide of the Great Depression backed an unlikely candidate for governor of California: Upton Sinclair, muckraking author of The Jungle and lifelong socialist. Amazingly, Sinclair swept the Democratic primary, leading a mass movement called EPIC (End Poverty in California). Alarmed, Sinclair’s opponents launched an unprecedented public relations blitzkrieg to discredit him. The result was nothing less than a revolution in American politics, and with it, the era of the “spin doctor” and the “attack ad” on the screen was born. Hollywood took its first all-out plunge into politics. In a riveting, blow-by-blow narrative featuring the likes of Franklin Roosevelt, Irving Thalberg, H. L. Mencken, William Randolph Hearst, Will Rogers, and Katharine Hepburn, Greg Mitchell brings to life the outrageous campaign that forever transformed the electoral process.

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User Review  - cstebbins - LibraryThing

This book is pervasively and massively biased toward the left. The first time you read it, this is noticeable. The second time,the bias, exhibited at the most basic level of wording, is almost ... Read full review

The campaign of the century: Upton Sinclair's race for governor of California and the birth of media politics

User Review  - Not Available - Book Verdict

In 1934, novelist and erstwhile Socialist Sinclair won California's Democratic gubernatorial primary. Mitchell, author of Truth and Consequences ( LJ 12/1/81), records the ensuing campaign in daily ... Read full review

About the author (2010)

Greg Mitchell is the author of Tricky Dick and the Pink Lady, Why Obama Won, So Wrong for So Long and, with Robert Jay Lifton, Hiroshima in America and Who Owns Death, among other books. He is the former editor of Editor & Publisher magazine and now writes the popular Media Fix blog for The Nation.

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