Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Front Cover
No Starch Press, Jan 1, 2004 - Business & Economics - 323 pages
9 Reviews

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

  

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It’s a good book but doesn’t go much into details about some of the issues, like Legal issue between Microsoft & Apple.
This book is good for someone who wants to know how Apple was started, but it is not good for an Apple fan like me, who wants to know every thing/issue in detail.

Review: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

User Review  - Lj Glover - Goodreads

Talks about apples technology. I like how they describe all the gadgets that they have made. The apple company has been arounf of years and now they are just blowing up. They are now one of the most succesful companies in the business. Read full review

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Contents

The Genesis of Apple
1
Wozs Wanderings
27
The Apple III Fiasco
41
Millionaire Mania
59
The Strangest Bedfellow of All
67
From Xerox with Love
73
The Making of Macintosh
85
Macintosh Insiders
103
What Went Wrong?
169
The Fallen Apple
183
What Jobs Did NeXT
207
The Pixar Phenomenon
217
The Star Trek Saga
229
From Diesel to Doctor
233
The Clone Quandary
245
The Doctors Strong Medicine
263

The Greatest Commercial That Almost Never Aired
109
The Mac Meets the Press
115
Mac Models Timeline
121
Why 1985 Wasnt like 1984
143
Telecom Troubles
147
The Remarkable Rise and Fabulous Fall of John Sculley
153
The Copland Crisis
273
Happily Ever Apple?
289
Bibliography
307
Index
311
Copyright

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Apple Confidential 2.0 Press Release
For Immediate Release. Owen W. Linzmayer is available for interviews. Contact Leigh Sacks, No Starch Press, leigh@nostarch.com, 415-863-9900 ...
nostarch.com/ releases/ apple2_release.pdf

Owen Ink: Apple Confidential 2.0 Contents
Book reviews Apple · Banknotes · User Interface · Miscellaneous. javascript must be enabled to display this email address. ...
www.owenink.com/ ac/ contents.html

capmac Forums :: View topic - Addition: Apple Confidential 2.0
Our capmac Library has a new book, donated by Richard Cardona: Apple Confidential 2.0 by Owen Linzmayer, (No Starch Press) Info from the publisher: ...
www.capmac.org/ phpbb2/ viewtopic.php?t=1634& sid=48d4eedeb55391a794d48f5169a928b1

Classic Mac: "Apple Confidential 2.0" by Owen Linzmayer
For those that are looking to brush up on their Apple history "Apple Confidential 2.0" is a great resource. Owen Linzmayer lays out a comprehensive ...
classicmac.blogspot.com/ 2008/ 01/ apple-confidential-20-by-owen-linzmayer.html

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mymug > Resources
Review/Photos : Azul Adnan (4 Feb 05). "Apple Confidential 2.0" chronicles the best and worst of Apple Computer, from the garage beginnings and the creation ...
www.mymug.org/ resources/ rev_appleconf2.htm

Streetwise Australia: Apple Confidential 2.0: The Definitive ...
Buy Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company - Second Edition from Australia's Mac & ipod Superstore.
www.streetwise.com.au/ product_info.php?cPath=47& products_id=5838

Apple Confidential - Wikipedia, the free encyclopedia
In 2004 it was revised as Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. This article about a computer book is a stub. ...
en.wikipedia.org/ wiki/ Apple_Confidential

"不经历风雨怎么见彩虹" -- 读《Apple Confidential 2.0》 - 我blog ...
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. 作为Apple fans, 没有理由不读这本书,虽然很多苹果的故事和人物一直是 ...
www.uuzone.com/ blog/ mao/ 84054.htm

Apple Computer History - books published in the 2000s. Page 1 of 1
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. cover of Apple Confidential 2.0 book. by Owen Linzmayer ...
www.landsnail.com/ apple/ 2000s.htm

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