Apple confidential 2.0: the definitive history of the world's most colorful company

Owen W Linzmayer

No Starch Press, 2004 - Computers - 323 pages

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

What people are saying

User Review -

It’s a good book but doesn’t go much into details about some of the issues, like Legal issue between Microsoft & Apple.
This book is good for someone who wants to know how Apple was started, but it is not good for an Apple fan like me, who wants to know every thing/issue in detail.

Review: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

User Review  - Lj Glover - Goodreads

Talks about apples technology. I like how they describe all the gadgets that they have made. The apple company has been arounf of years and now they are just blowing up. They are now one of the most succesful companies in the business.

Contents

• The Genesis of Apple: 1
• Wozs Wanderings: 27
• The Apple III Fiasco: 41
• Millionaire Mania: 59
• The Strangest Bedfellow of All: 67
• From Xerox with Love: 73
• The Making of Macintosh: 85
• Macintosh Insiders: 103
• The Greatest Commercial That Almost Never Aired: 109
• The Mac Meets the Press: 115
• Mac Models Timeline: 121
• Why 1985 Wasnt like 1984: 143
• Telecom Troubles: 147
• The Remarkable Rise and Fabulous Fall of John Sculley: 153
• What Went Wrong?: 169
• The Fallen Apple: 183
• What Jobs Did NeXT: 207
• The Pixar Phenomenon: 217
• The Star Trek Saga: 229
• From Diesel to Doctor: 233
• The Clone Quandary: 245
• The Doctors Strong Medicine: 263
• The Copland Crisis: 273
• Happily Ever Apple?: 289
• Bibliography: 307
• Index: 311

Bibliographic information

• Title: Apple confidential 2.0: the definitive history of the world's most colorful company; No Starch Press Series
• Author: Owen W Linzmayer
• Edition: 2, illustrated, reprint
• Publisher: No Starch Press, 2004
• ISBN: 1593270100, 9781593270100
• Length: 323 pages
• Subjects: Business & Economics / Corporate & Business History; Computers / Hardware / Personal Computers / Macintosh