Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Front Cover
No Starch Press, Jan 1, 2004 - Business & Economics - 323 pages
9 Reviews

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

  

What people are saying - Write a review

User ratings

5 stars
2
4 stars
3
3 stars
4
2 stars
0
1 star
0

User Review - Flag as inappropriate

It’s a good book but doesn’t go much into details about some of the issues, like Legal issue between Microsoft & Apple.
This book is good for someone who wants to know how Apple was started, but it is not good for an Apple fan like me, who wants to know every thing/issue in detail.

Review: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

User Review  - Lj Glover - Goodreads

Talks about apples technology. I like how they describe all the gadgets that they have made. The apple company has been arounf of years and now they are just blowing up. They are now one of the most succesful companies in the business. Read full review

Contents

The Genesis of Apple
1
Wozs Wanderings
27
The Apple III Fiasco
41
Millionaire Mania
59
The Strangest Bedfellow of All
67
From Xerox with Love
73
The Making of Macintosh
85
Macintosh Insiders
103
What Went Wrong?
169
The Fallen Apple
183
What Jobs Did NeXT
207
The Pixar Phenomenon
217
The Star Trek Saga
229
From Diesel to Doctor
233
The Clone Quandary
245
The Doctors Strong Medicine
263

The Greatest Commercial That Almost Never Aired
109
The Mac Meets the Press
115
Mac Models Timeline
121
Why 1985 Wasnt like 1984
143
Telecom Troubles
147
The Remarkable Rise and Fabulous Fall of John Sculley
153
The Copland Crisis
273
Happily Ever Apple?
289
Bibliography
307
Index
311
Copyright

Common terms and phrases

References to this book

Software-Qualität
Dirk W. Hoffmann
No preview available - 2008
All Book Search results »

Bibliographic information