Media Wizards: A Behind-the-scenes Look at Media Manipulations

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Twenty-First Century Books, 1999 - Juvenile Nonfiction - 128 pages
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The wizards of the media employ numerous tricks to gain readers and viewers and to persuade us to buy products. The tools of the trade are revealed in highly entertaining vignettes, including Civil War photographers who moved corpses on the battlefield to make more affecting pictures, the scare tactics used by the news media, and the deceptive claims made by advertisers.
  

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Contents

Introduction
7
AFTER THE BATTLE
30
THE PRESS AGEXTS CROSSHAIRS
52
FIVE ArAYS TO WAXT
59
Advertising and the Law
65
THE PRINCE OF HUMBUG
103
MUTANT CHICKENS CHOCOLATE CHIP
111
WHO ARE THE TASADY?
117
Copyright

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About the author (1999)

Gourley, is a former editor at READ.

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