What it really takes to be world class

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Human & Rousseau, 1998 - Business & Economics - 186 pages
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Starting with the theory that world-class companies, governments, cities, and individuals share a common set of characteristics that make them stand out from the crowd, Sunter uses real-life examples to make his points. Learn what Coco-Cola, a Rwandan convent, Bill Gates, and Princess Diana have in common, and what it really takes to be world-class.

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Contents

Business
11
Branding
17
Falling price boom
23
Copyright

19 other sections not shown

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