Reputation: Realizing Value from the Corporate Image

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Harvard Business School Press, 1996 - Business & Economics - 441 pages
5 Reviews
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

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ReputationManagers.com told me to read this book. Really strong, and a must for anyone responsible for corporate reputation.

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thank you for sharing great knowledge. this helped me to really understand the theory.

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What's in a name? everything. Reputation: Realizing value from the ...
Book. Review. What’s. in. a. Name? Everything. Earle Hitchner. Reputation: Realizing Value. From. the. Corporate Image by Charles ...
doi.wiley.com/ 10.1002/ npr.4040150212

citeulike: Reputation: Realizing Value from the Corporate Image
TY - BOOK ID - citeulike:2029972 TI - Reputation: Realizing Value from the Corporate Image PB - {Harvard Business School Press} SN - 0875846335 N2 - {In the ...
www.citeulike.org/ user/ gennaro/ article/ 2029972

Reputation: Realizing Value from the Corporate Image (Hardcover ...
Reputation: Realizing Value from the Corporate Image (Hardcover) Author(s): Charles. J. Fombrun DOI: 10.1225/6335. Learn More or Purchase From HBS Press ...
doi.contentdirections.com/ mr/ hbsp.jsp?doi=10.1225/ 6335

Reputation Institute
Dr. Fombrun is the author of numerous books, including the path-breaking best-seller Reputation: Realizing Value from the Corporate Image, first released by ...
www.reputationinstitute.com/ main/ index.php?pg=about& box=about01

Книги о PR: Reputation: Realizing Value from the Corporate Image ...
Большой выбор книг о PR с описанием, которые могут представлять интерес для практиков и теоретиков PR, будущих специалист...
www.sovetnik.ru/ prbooks/ view/ ?id=1036& order=& view=book& type=01-d

Charles Fombrun
Dr. Fombrun is the author of numerous books, including the best-selling Reputation: Realizing Value from the Corporate Image. He has also published hundreds ...
www.rsm.nl/ portal/ page/ portal/ RSM2/ Programmes/ Other%20Post-Experience%20Masters/ Master%20in%20Corporate%20Communicat...

Strategic Public Relations Management and Crisis Communication
(Charles Fombrun [1996], Reputation: Realizing Value from the Corporate Image, p. 57.) “PR is responsible for building relationships with key stakeholders ...
www.icpr.ir/ download/ Hong%20Kong%20Strategic%20Public%20Relations%20Management%20and%20Crisis%20Communication.ppt

Marktplaats.nl > Reputation - Realizing Value from the Corporate ...
Charles J. Fombrun: Reputation: Realizing Value from the Corporate Image Engelstalig Samenvatting Een goede reputatie creëert welvaart. ...
boeken.marktplaats.nl/ economie/ 154659298-reputation-realizing-value-from-the-corporate-image.html

Reputation Formation of Innovations
the ECSR Summer School on Social Capital, Trento Italy, August 22nd -27th, 2004. 3. Fombrun, cj (1996) Reputation. Realizing value from the corporate image. ...
www.innovationjournalism.org/ ij4/ presentations/ vilmaluoma-aho.pdf

Libro - Fombrun Charles J. - Reputation / Realizing Value from the ...
Titolo: Reputation / Realizing Value from the Corporate Image; Report: Führen wir nicht bzw. nicht mehr; Autore: Fombrun Charles J. Editore: Mcgraw-hill ...
www.webster.it/ buch-reputation_realizing_value_from_corporate-9780875846330.htm

About the author (1996)

Charles Fombrun is research professor of management at the Stern School of Business, New York University.

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