Public relations: strategies and tactics

Front Cover
Harper & Row, 1986 - Business & Economics - 645 pages
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

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Contents

CHAPTER ONE The Challenge of Public Relations
4
Social and Religious Agencies
23
The Roots of Public Relations
58
Copyright

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