Public relations: strategies and tactics

Front Cover
Harper & Row, 1986 - Business & Economics - 645 pages
2 Reviews
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

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Review: Public Relations: Strategies and Tactics (8th Edition)

User Review  - Jennifer - Goodreads

This book was very technical, but thorough. A good book if you are at all interested in PR. Read full review

Review: Public Relations: Strategies and Tactics (8th Edition)

User Review  - Aziz - Goodreads

i like this one bcoz shortly i'v majored in business, but wut's special about it is that it's more of a practical rather than theoritical,as the authors of this book are jouranlists and they really knew how to put it ina practical way. Read full review

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Contents

CHAPTER ONE The Challenge of Public Relations
4
Social and Religious Agencies
23
The Roots of Public Relations
58
Copyright

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