Public relations: strategies and tactics

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Harper & Row, 1986 - Business & Economics - 645 pages
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

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User Review  - Jennifer - Goodreads

This book was very technical, but thorough. A good book if you are at all interested in PR. Read full review


CHAPTER ONE The Challenge of Public Relations
Social and Religious Agencies
The Roots of Public Relations

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