What Women Want: The Global Market Turns Female Friendly (Google eBook)

Front Cover
Simon and Schuster, Jul 6, 2010 - Business & Economics - 224 pages
14 Reviews
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

And, as he warns, no business can afford to ignore their power and presence.
  

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Review: What Women Want: The Science of Female Shopping

User Review  - Ingrid - Goodreads

Lots of generalization about what women want which in the end boils down to a bit of common sense and some marketing talent. Nothing new under the sun. Read full review

Review: What Women Want: The Global Market Turns Female Friendly

User Review  - Wendy - Goodreads

I had great hopes for this book, expecting insights into the psychological reasons for why most women are the hunters & gatherers. Instead, I had to suffer an insufferable sexist's view of women in ... Read full review

Contents

introduction
1
housequake
15
dont Phunk with My hearth
25
let Us spray
35
nice Work if you can Get it
43
We can Work it out
53
To love honor and Maintain
61
should i stay or should i Go?
71
cmonaMyMall
129
higher Ground
141
drugstores
155
see Me Touch Me Feel Me heal Me
165
Almost cut My hair
179
off the Wall
187
Authors note
197
bibliographysuggested reading
205

The Female Unplugged
89
Women and sin
103
The empresss new clothes
117
Acknowledgments
207
index
209
Copyright

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About the author (2010)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Bibliographic information