How To Succeed In Commercial Real Estate

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Mesa House Publishing, Oct 15, 2004 - Business & Economics - 316 pages
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How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategies ? especially those related to listings, negotiations, contracts, and sales. The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas ? retail, office, industrial, and investment ? as well as crossovers and emerging specialties. Rather than pumping a ?get rich quick? approach to selling, the author shows brokers that they don?t have to sacrifice integrity and ethics to remain competitive and deal oriented.

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This is a great overview of the business of commercial real estate--how to break in, how to get listings, how different types of properties work, how to negotiate closings, and how to survive and get ahead. This book has a wealth of good, practical advice for anyone who is in, or looking to get into, commercial real estate. 

Contents

Integrity And Ethics
27
Technical Knowledge
77
Salesmanship
133
Copyright

10 other sections not shown

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About the author (2004)

John Bowman has been active in commercial real estate for more than 30 years as a broker, sales manager, and owner of a commercial brokerage company. He is experienced in all types of real estate transactions--retail, industrial, office, and investment.

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