Public Relations and Community: A Reconstructed TheoryThis slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication |
Contents
A SENSE OF COMMUNITY | 35 |
A CASE STUDY RECONCILING PUBLIC | 79 |
Bibliography | 127 |
Copyright | |
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Other editions - View all
Public Relations and Community: A Reconstructed Theory Dean Kruckeberg,Kenneth Starck No preview available - 1988 |