A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field (Google eBook)

Front Cover
Kogan Page Publishers, Feb 3, 2011 - Business & Economics - 240 pages
0 Reviews
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Trend to Open Innovation
1
01 What is Open Innovation?
5
02 What is Crowdsourcing?
15
03 Open Innovation Typology
22
04 The Importance of a Strategic Approach to Open Innovation
37
05 Start at the End
43
06 Institutionalizing Open Innovation
50
07 The Strategic Context for Open Innovation
60
How to overcome cognitive and psychological roadblocks
121
16 Building the Culture for Open Innovation and Crowdsourcing
132
17 Overcoming Resistance to OI
140
18 Managing Legal and IP Issues
148
19 Fast Open and Global The future of innovation
160
20 The Power of Open Collaboration in Connecting People
164
21 Common Mistakes and Stress Points
170
22 Attracting Open Innovation Partners Portals publicity and people
178

08 Leadership Issues and Challenges in the OI World
65
09 Motivating the Crowd to Participate in Your Innovation Initiative
76
10 How LG Electronics Is Transforming Itself into an Innovation Company
85
11 Bridging Open Innovation Gaps
91
12 Soft Skills for Open Innovation Success
98
Cocreation at Threadless
106
14 Introducing Open Innovation at Intuit
112
A novel approach for open innovation platforms
188
24 The Acceleration of Innovation
196
25 Envisioning the Future of Innovation
202
Recommended Reading
208
Index
212
Copyright

Common terms and phrases

About the author (2011)

Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written "The Leaders Guide to Lateral Thinking Skills" and "The Innovative Leader", both published by Kogan Page.

Bibliographic information