The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (Google eBook)

Front Cover
John Wiley & Sons, Apr 8, 2011 - Business & Economics - 384 pages
0 Reviews
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold"

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.

  • Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
  • Shows in detail how each business function or department can achieve an eco-advantage over the competition
  • Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

Introduction
1
Why Every Business Needs an EcoStrategy
3
How to Use This Book
17
Gear Up What Leaders Need to Know
21
Building a Winning EcoAdvantage Strategy Top 10 Action Items
23
Making the Internal Business Case for Going Greener
36
Analyze Identify Your EcoRisks and Opportunities
59
Spot the EcoIssues that Could Impact Your Bottom Line
63
Sourcing and Procurement
205
Manufacturing and Processing
221
Logistics and Transport
245
Marketing and Sales
268
Legal and Regulatory Affairs
287
Accounting and Finance
297
Mobilize Execute and Engage
313
Create an Action Planand Execute
315

Assess and Measure Your Environmental Impacts
81
Benchmark Your Performance against Competitors and Best Practices
110
Strategize How Each Business Function Can Benefit and Contribute
123
Office Activities
125
Buildings and Facilities
143
Information Technology
169
Product Design
190
Build Your Climate Change Plan
328
Mobilize Employees and Build an EcoAdvantage Culture
340
Engaging Stakeholders
358
Optimize Evaluate Report and Reassess
373
Communicate and Report Results
375
Celebrate Success and Promote Continuous Improvement
388
Copyright

Common terms and phrases

About the author (2011)

Daniel C. Esty is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.

Bibliographic information