The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (Google eBook)
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold"
Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions
Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.
Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.
The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
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Making the Internal Business Case for Going Greener
Analyze Identify Your EcoRisks and Opportunities
Spot the EcoIssues that Could Impact Your Bottom Line
Sourcing and Procurement
Manufacturing and Processing
Logistics and Transport
Marketing and Sales
Legal and Regulatory Affairs
Accounting and Finance
Mobilize Execute and Engage
Create an Action Planand Execute
Assess and Measure Your Environmental Impacts
Benchmark Your Performance against Competitors and Best Practices
Strategize How Each Business Function Can Benefit and Contribute
Buildings and Facilities
Build Your Climate Change Plan
Mobilize Employees and Build an EcoAdvantage Culture
Optimize Evaluate Report and Reassess
Communicate and Report Results
Celebrate Success and Promote Continuous Improvement