The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work (Google eBook)
Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.
Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs.
Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
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The Client Elusive Difficult Coveted
How to Meet Clients
Once Youve Met Them How to Get Clients to Give You Work and How to Get Paid for That Work
Keeping Clients Happy and Coming Back
The People Who Do It Right
The HardCore Aficionado Klein Bikes and Liska + Associates
The Design Icon The Knoll Group and Chermayeff Geismar
The Publisher Faber Faber and Pentagram London
The Counterculture CEO The Nature Company and Kit Hinrichs
The Tycoon The Grand Union Company and Milton Glaser Inc
The Dowager Brand Revived Brooks Brothers and Desgrippes Gobe
The Great Designer Himself Joseph Abboud and Tyler Smith
The Producer Chicago The Musical and Spot Design
The Institution of Higher Education Harvard and Corey McPherson Nash MIT and Korn Design Northeastern and Robert Davison
The Visionary SCIArc and April Greiman
The RiskTaker The Episcopal Church Foundation and Fallon McElligott
The Financial Wizard The Linc Group and Rick Valicenti
The ScientistEntrepreneur Abiomed Inc and Weymouth Design
The MilitaryIndustrial Complex Northrop Corporation and Jim Cross Peter Harrison Doug Oliverm and Mike Weymouth
The Megastore Barnes Noble and Farago + Partners
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The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work. For graphic designers who want real-life advice for success, ...
RGD Ontario—designthinkers 2006—Ellen Shapiro
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Creative Latitude: Members' news
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Transitions March 2003: Transitions e-newsletter: Education: AIGA
The graphic designer's guide to clients: How to make clients happy and do great work Read this and you might learn to be a better designer. ...
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The Graphic Designer's Guide to Clients
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Characterizing the client as beast, Shapiro engages anyone who regularly feels compromised between doing “great” work and pleasing a client
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