The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work (Google eBook)

Front Cover
Skyhorse Publishing, Inc., Feb 7, 2012 - Art - 256 pages
0 Reviews
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. <br><br>Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. <br><br>Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. <br><br>Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

The Client Elusive Difficult Coveted
2
How to Meet Clients
10
Once Youve Met Them How to Get Clients to Give You Work and How to Get Paid for That Work
26
Keeping Clients Happy and Coming Back
36
The People Who Do It Right
50
The HardCore Aficionado Klein Bikes and Liska + Associates
56
The Design Icon The Knoll Group and Chermayeff Geismar
65
The Publisher Faber Faber and Pentagram London
77
The Counterculture CEO The Nature Company and Kit Hinrichs
131
The Tycoon The Grand Union Company and Milton Glaser Inc
141
The Dowager Brand Revived Brooks Brothers and Desgrippes Gobe
154
The Great Designer Himself Joseph Abboud and Tyler Smith
163
The Producer Chicago The Musical and Spot Design
171
The Institution of Higher Education Harvard and Corey McPherson Nash MIT and Korn Design Northeastern and Robert Davison
182
The Visionary SCIArc and April Greiman
196
The RiskTaker The Episcopal Church Foundation and Fallon McElligott
207

The Financial Wizard The Linc Group and Rick Valicenti
87
The ScientistEntrepreneur Abiomed Inc and Weymouth Design
98
The MilitaryIndustrial Complex Northrop Corporation and Jim Cross Peter Harrison Doug Oliverm and Mike Weymouth
107
The Megastore Barnes Noble and Farago + Partners
120
The Bureaucracy The Des Moines Metro Waste Authority and Pattee Design
216
The Curator The Wadsworth Atheneum and Peter Good
227
Index
240
Copyright

Common terms and phrases

References to this book

All Book Search results »

About the author (2012)

Ellen Shapiro has been president of Shapiro Design Associates for over 20 years. The author of Clients and Designers and contributor to Looking Closer 2, she lives in Irvington, NY.

Bibliographic information