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CHARTING OUR COURSE IN A STUDY OF THE MARKET
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A. C. Nielsen accounts advertisers and agencies advertising agencies advertising allowances advertising expenditures advertising managers agency executives areas basic medium basis brands buying campaigns chapter circulation cities classifications companies competition consumer continuity cooperative advertising costs dealer desired discounts Editor & Publisher effective employed Exhibit frequency grocery product H. J. Heinz Company home office important income increased indicated individual markets industry instance interviews inventory studies large advertisers large number linage list of newspapers magazine circulation magazines major media manufacturers mass product advertisers Media Records merchandising services milline rates million national advertising network radio newspaper circulation newspaper executives newspaper publishers newspaper selling Newspapers Advertising Bureau operations percentage period pool presentations problems promotional radio networks readers readership regarding relatively reported retail advertising revenue salesmen selected retailers selling efforts space advertising sumers survey tion tisers tising tives types usage varying vertising volume York