Mediawriting: Print, Broadcast, and Public Relations

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Taylor & Francis Group, 2004 - Business & Economics - 424 pages
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Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations. This teaching resource provides:
*a model syllabus for the media writing course;
*chapter objectives discussion questions and responses;
*author comments on chapter exercises; and
*chapter quizzes and answer keys to support each chapter. ISBN 5281-6 - available free to instructors upon adoption.

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About the author (2004)

W. Richard Whitaker is Professor of Broadcasting at Buffalo State College.

Janet E. Ramsey is Professor of Journalism and Associate VP of Academic Affairs at Buffalo State College.

Ronald D. Smith is Profession of Public Communication and Chair of the Communication Department at Buffalo State College.

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