Mediawriting: Print, Broadcast, and Public Relations

Front Cover
Taylor & Francis Group, 2004 - Business & Economics - 424 pages
0 Reviews
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations. This teaching resource provides:
*a model syllabus for the media writing course;
*chapter objectives discussion questions and responses;
*author comments on chapter exercises; and
*chapter quizzes and answer keys to support each chapter. ISBN 5281-6 - available free to instructors upon adoption.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

Other editions - View all

References to this book

References from web pages

Communication Department - Buffalo State College - Department ...
Rik Whitaker, Janet Ramsey, Ron Smith, mediawriting: Print, Broadcast and Public Relations (2000, Longman); Bruce Bryski: Effective Speaking: An ...
www.buffalostate.edu/ communication/ x792.xml

Libro - Wayne R. Whitaker - Mediawriting: Print, Broadcast, and ...
Titolo: Mediawriting: Print, Broadcast, and Public Relations; Autori: Wayne R. Whitaker, W. Richard Whitaker; Editore: Lawrence Erlbaum Associates ...
www.webster.it/ book_usa-mediawriting_print_broadcast_and_public-9780805846881.htm

Mediawriting :
Title, Mediawriting :print, broadcast and public relations /W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. ครั้งที่พิมพ์ Editions, 2nd ed. ...
library.utcc.ac.th/ opac/ nonm_detail.asp?bib_no=000000000110352

新闻自由与新闻公正|-清华大学国际传播研究中心
政治传播专家们在包装卡尔扎伊的时候,仍然使用脸谱化的方法——“波斯人的羊皮帽、黑绿 相间的披风、宽松的裤子”. 7.价值与世界观的培育作用。媒体研究发现...
www.media.tsinghua.edu.cn/ data/ 2006/ 0226/ article_181_3.html

wayne r whitaker libri - I Libri dell'autore: Wayne R Whitaker ...
Mediawriting: Print, Broadcast, and Public Relations · Mediawriting: Print, Broadcast, and Public Relations di Wayne R. Whitaker, W. Richard Whitaker ...
www.libreriauniversitaria.it/ books-author_wayne+r+whitaker-wayne+r+whitaker.htm

:: esmas compras
Mediawriting: Print, Broadcast, and Public Relatio (Mediawriting: Print, Broadcast, and Public Relations, Second Edition Libros Ingles Sports & Recreation ...
esmas.prml.com.mx/ esmas/ catalogo/ dsp_autor.cfm?autID=460745

About the author (2004)

W. Richard Whitaker is Professor of Broadcasting at Buffalo State College.

Janet E. Ramsey is Professor of Journalism and Associate VP of Academic Affairs at Buffalo State College.

Ronald D. Smith is Profession of Public Communication and Chair of the Communication Department at Buffalo State College.

Bibliographic information