books.google.com - Clients in Crisis It's not unusual for a business or organization to experience an identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies....http://books.google.com/books/about/Identity_Crisis.html?id=n-QvsIoEg7EC&utm_source=gb-gplus-shareIdentity Crisis!