L.L. Bean: The Making of an American Icon

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Harvard Business Press, 2006 - Business & Economics - 304 pages
5 Reviews
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity.

Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy—during the best and worst of times.

  

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Review: LL Bean: The Making of an American Icon

User Review  - Thomas Mcclintock - Goodreads

I made it a priority to read this book because, while the writing is only practical, the information is fascinating and hard to find. Leon Gorman really seems to take you along with him in a unique ... Read full review

Review: LL Bean: The Making of an American Icon

User Review  - Debbie Blicher - Goodreads

Best read by those who love and are very familiar with the LL Bean company; otherwise, it might really bore you. I am one of the non-bored, and even I found it tedious at times. As a book about a business, it is full of abstract description and empty descriptors. Read full review

Contents

Learning the Business
23
Who Will Succeed L L ?
43
A Committee of One
61
Living the L L Story
79
To Run a Perfect Company
97
19761990
115
End of an Era
185
Epilogue
277
Notes
283
Bibliography
289
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