International marketing: analysis and strategy

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Merrill Pub. Co., 1989 - Business & Economics - 816 pages
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"This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the foundation required to understand the complexities of marketing on a global scale." "The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone."--BOOK JACKET.

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Contents

El PART ONE OVERVIEW OF WORLD BUSINESS
1
The Worlds Most Indifferent Exporter
23
El Causes and Consequences D Some Competitive Steps
33
Copyright

40 other sections not shown

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About the author (1989)

SAK ONKVISIT is Associate Professor of Marketing at San Jose State University.

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