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n Who Pays the Vast Advertising Expenditures?
Appearance of an Article
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adver advertising medium appeal ARCOLA artistic attention value attract attention automobile better business bureaus billboard advertising Bring to class broadcasting buyers buying catalog cent Chicago Herald Examiner circulation cities CLASS DISCUSSION classified advertisements color Columbia Broadcasting System columns commodity Company consumer copy cost customers dealers demand department store desire direct advertising direct-mail advertising distribution dramatization effective electric electrotype example factors Figure form of advertising give headline idea illustration important inches instinct interest layout lines magazines mail-order catalogs mail-order houses manufacturer means ment merchandise merchant method National Broadcasting Company obtain outdoor advertising paper particular person picture posters printing PROBLEMS FOR CLASS profit prospects purchased radio advertising reader sales letter salesman selected selling points slogan small retail store sold space style suggestion sumer tion tisement tising trade-mark usually vertising window display words